The Fsn E-Commerce beauty and fashion dealer has reached a gross value of goods (GMV) of RS 2,100 crores with his home in Nykaa Brands in the year closed in March 2025, according to the annual report of the company. This marks an annual growth rate composed of five years (Cagr) of 52%.GMV refers to the total amount of the goods sold for a period of time before deducing discounts, returns or shipping costs.
Nykaa’s house combines seven beauty brands and five fashion owned by FSN e-commerce, the mother entity of Nykaa. The company has set a GMV target of RS 6,000 crores for brands from exercise 30. The company reported that 14.4% of beauty GMV from Nykaa’s house – beauty brands and 11.2% of fashion GMV from Nykaa’s house – fashion brands.
Nykaa recorded a 25% growth on an annual basis (YOY) in its overall GMV at 15,604 RS, with beauty sales representing 75.5% and fashion for the rest, showed the document.Nykaa Key to growth house
The seven beauty brands under the house of Nykaa Portfolio have increased their 55% GMV on an annual basis at RS 1,695 Crore, contributing to 14.4% of Beauty GMV, increasing from 12.1% in Fy24, the CEO of Nykaa and the CEO Falguni Nayar in the annual report.
The Skincare Dot & Key brand recorded a GMV of RS 900 Crore, growing over 12 times from its acquisition in September 2021, said Nayar. Nykaa Cosmetics has published a GMV of RS 350 Crore and Kay Beauty has crossed a GMV of RS 240 Crore.
“Looking to the future, we have a clear growth strategy. The first pillar is to maintain our domain in the make -up sector. The second pillar is winning in care of the skin with Dot & Key … and Earth Rhythm, our clean beauty brand. The third pillar involves the investment in high -growing categories,” said Nykaa CEO.
“Looking to the future, our goal is to double the innovation of the product, expand our distribution in a thoughtful way and unlock growth categories such as clean beauty and fragrances. With a sharp lens on the construction of sustainable brands, we believe that our home of brands will continue to be a strong and profitable growth carrier,” said Adwaita Nayar, CEO of Nykaa’s fashion and head of the owner brands.
Nyka Q1 performance
For the three months finished in March, FSN’s electronic commerce recorded a net profit of RS 19 crores, almost double the figure from the period of a year ago. Operating revenues increased by 23.6% on an annual basis at RS 2.016.7 Crore, led by the growth of the beauty and personal care segment.
